The Tōnot brand, characterized by sustainably created cashmere with a conscience, has been launched. It aims to enable future generations to practice conscious consumption by choosing ethically produced goods that do not harm the Earth.

To protect the reputation and value of Mongolia’s esteemed cashmere fabric and prevent pasture degradation, all stakeholders involved in the supply chain must recognize their responsibility to implement sustainable production practices and meet consumer behaviour requirements.

MCS Group, in line with its commitment to sustainable development, has established the Tōnot brand to introduce model sustainable production into the Mongolian cashmere sector.

Raw materials are sourced in accordance with the ‘Responsible Nomad’ national standard, ensuring compliance with livestock, pasture, and animal welfare requirements.Using the Raw Materials Traceability System (RMTS) and a full tracing system developed by TechPack Group, Tōnot ensures a responsible and ethical product from livestock to final product.

Three cooperatives and seven manufacturers collaborated in preparing the Tōnot product, with designs by Simona from Studio Philo in Italy and the Atoz brand.

Tōnot cashmere, made with ethically sourced materials and contributions from herders preserving Mongolia’s unique heritage, takes its first step toward beautifully produced cashmere for those who care for ethical fashion.

Tōnot brand products, packaged in reusable materials made from cotton and recycled plastic, are available for purchase at the pop-up store from November 15th to 19th at the Shangri-La Mall.